The Lighthouse

the lighthouse

17 November 2009


A topic I enjoy ranting about is weird/boring/confusing/annoying/bad advertising concepts. For instance, I am annoyed at the room freshener candle people for "sexing up" their product by showing a man exhibiting amorous designs because his wife lit a scented candle. He smelled Fruits of the Forest and just couldn't help himself. How many housewives made the air freshener purchase based on their desire to give their Mister a nudge?

Another product that suffers in my esteem for the overly sensual approach is a pasta sauce company, who show a woman stirring the pot of tomato product, and a man comes up behind her, exhibiting amorous designs. She heats tomatoes and he can't help himself. Nice.

There are vague commercials that leave you wondering: "huh? I thought it was about toothpaste" when in fact they were desperate to sell home insurance.

My sister is right this minute sitting beside me reading a magazine as I work very hard at ignoring my next assignment. She's been pointing out funny articles, a really good deal on "bubble jackets" from Schmall Mart and a very scary advertisement for a wrinkle erasing treatment which was followed by a page and a half of small print disclaimers. Yikes!

A few pages later she came across an ad for skin cream, showing an attractive woman holding a nekked baby, and exclaimed: "Whatever they're selling, I'll take it!"

And that, right there, is all advertisers need to know: nothing induces sales as much as bare baby bottoms. Forget your high-priced celebrity endorsements - use baby bums, whether you're trying to sell yoghurt, golf tees or acne treatments. A little tushy is all it takes.

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